Kodak competitor Fujifilm stopped making movie film last year. Kodak also was thinking of stopping the manufacture the film that was once used by most Hollywood studios. Sales of film stock have dropped from over 12 billion feet in 2006 to an approximate 450 million feet this year. That is a 96% decrease. Recently Kodak and some Hollywood studios reached an agreement in which the studios will buy a minimum amount of film over the next several years. It helped that some major directors including Quentin Tarantino, Christopher Nolan, Judd Apatow and J.J. Abrams had lobbied for a reprieve for movie film. The studios that have have signed on to the agreement are Warner Bros, Universal, Paramount, Disney, and the Weinstein Co.
It is easier to film digitally than on film stock but many directors agree that there is a richness on film that is not on digital. Most films are now distributed in digital format and that means that the studios are not making multiple copies of films to be sent to theaters. Film stock is still needed for archiving old films. Hopefully this agreement will help Kodak to continue to be able to afford manufacturing movie film for the foreseeable future.