Just an ad for the Rialto Theatre that used to be in East Rochester. The building is still there at 400 Main St. but it is now an apartment building.
They are playing a different film each day. I doubt many people would go to see that many films.
About 90% of silent movies have been completely lost to history. They were on acetate film which would disintegrate over time if not stored properly. Sometime the acetate films would self-ignite and burn very hot.
The star they are featuring, Marguerite Clark, was a very small lady at 4′ 10″ and would often a child. Marguerite Clark would retire from films in 1922 at age 39. A description of this film is “Mrs. Wiggs, a loving mother whose husband has abandoned her, supports her many children and lives in hope of her husband’s return.”
Wednesday, March 12, 1919